Three Questions with id 810

id 810 high resThe id 810 Design Group, a boutique firm specializing in residential design, was founded by two dynamic designers; Virginia Toledo and Jessica Geller. Their projects, including pre-war Park Avenue residences, Westchester homes and Hoboken row houses, showcase these designer’s mastery of the construction process. This unique talent is evident in the firm’s major renovations and allows them to design, manage and fully execute homes that withstand trends and time. Whether designing for families, NYC singles, or couples preparing to retire, the spaces that id 810 design group transforms are rich with personal meaning and are unique spatial solutions that reflect the lifestyles of each individual owner.

We met up with Virginia and Jessica at the recently held Lightovation Show in the Dallas Market Center. We asked them to share with us some design insights and to describe their signature style.

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Designs by id 810

1. You have some beautifully designed interiors that have a neutral palette. What elements do you incorporate to make these rooms stand out?
When designing rooms that are neutral in palette, we pay close attention to varying textures and the incorporation of tonal pattern and rich metals to keep the room from falling flat. This means setting off a leather sofa with a sumptuous velvet pillow and using a wool wallcovering as the backdrop. It would also mean adding an interesting piping or fringe on a pillow, all within the same color palette. In addition to that, we find it important to incorporate pieces with interesting shapes and silhouettes. These pieces tend to create beautiful shadows that add depth and visual interest without using color. Lastly, the use of metals both on furniture frames, hardware and fixtures allow us to add another layer of interest ‘sans’ color. Depending on the scheme, we might go with burnished brass to add some warmth.

2. How would you describe your design style?
Our design style is often described as fresh. We take a lot of care in making sure we get the bones right in whatever space we are working on. That means shifting walls, addressing trim work and designing built-in cabinetry when necessary. Lighting, both natural and artificial, is also thoroughly evaluated. Like many of our contemporaries, we infuse a mix of new and antique pieces because it’s the only way to achieve a look that transcends periods and the genres of modern, traditional and transitional. Nothing in design is quite new but it’s important for us to at least make it feel as if it is. It might mean using the fabric on the bias on an oddly shaped ottoman or trimming the drapery in an unexpected accent color to achieve a space that is stylish, comfortable and fresh.

3. What are your different considerations when designing a Park Avenue apartment or a country home?
As with all of the homes we design, we have our clients answer a slew of questions about their lifestyle, how they want to live, what’s on their wish list etc… Our selections of fabrics and finishes and our furniture plans are strongly connected to the answers we uncover during the interview process. However, if one had to make an assumption on how a Park Avenue apartment will be lived in as compared to a country home, there are certainly different considerations. It’s likely that the Park Avenue apartment will be the venue for cocktail parties so a certain level of luxuriousness and accommodations for formal entertaining must be considered. That may mean a high level of finishes that require a bit of maintenance and care like horn tables and lacquered walls.

In contrast, one could assume that the inhabitants of a country home might be dragging fishing poles or ski equipment through the house and the entertaining is done in a much more casual way. Finishes should be able to withstand the abuse or at least age well during the process. Reclaimed wood floors and washable fabrics would be in order so that coasters are dispensable.

To learn more about these talented designers, please visit their website at:


To see id 810 Designer’s Favorites, please click on the link below:

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